Oh, but we do. We install ad blockers. That's the best way to exert that pressure from our side :).

> The publisher, ad network, ad creator, any and all business, only exists to satisfy our needs and wants. We are the market not publishers.

You'd wish. We are as much a market as dogs are the market for dog food. They're not, dogs don't have money. Dog food is marketed to human owners. And so it's publishers who are customers of ad networks.