This bites us in the ass, because I can't make Wistia (for example) stop eating all the memory on this thing with my app running next to it.
So, personally, I stopped caring when it was not a priority and didn't, on average, affect user experience. But; it was a mistake and I am watching memory/etc more and more these days. This is for various reasons (old hardware, more than one app on a page, growing amount of bundled media content, etc).