Could be because they don't care too much about patents and licensing issues?
The big players—LeTv, Tencent—have been fairly diligent about getting proper licenses for content over the last year or so. LeTv just scored rights to the Premier League, for example.
Others are pivoting into netflix-esque licensing businesses. They are like to media companies what Uber is to taxis, they are ignoring the rules to bring a better service, and it's working.