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Very interesting to me, because I'm working on a personal essy/reflective article about 'communities' online relating to message boards vs. commenting system. I never was a Tumblr user so I've got a quick question - were they using an in-house type commenting system or something like Disqus? Thanks for sharing the info about that change in context of this, it's helpful.

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They were using an in-house thing; some blogs also have Disqus comments enabled but nobody really uses them, as far as I can tell. (Even when they did, they were outside the stream of native Tumblr replies, and didn't show up in users' dashboards.)

Got it, thanks. I've been trying to categorize and review the different approaches. If it's not too much trouble to reply once more, was there any form of 'moderation' involved in the grand scheme of things? Like a flagging system for bad posts or some kind of behind the scenes 'review' process where comments/posts violating terms/conditions/standards would result in deleting a post or eventually banning an account? Thank you for your time!

I'm honestly not sure (I don't have a Tumblr myself; I just read my wife's blog!) I think that probably users could block comments from people, or have some kind of moderation over their own, but I'm not sure about flagging or any system globally.

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