Because, sure, if you're the person who does Crystal Reports at Bob's House of Widgets, or the VB person at Gary's Lawncare, or even (to some extent) one of the J2EE horde at MegaBankCorp, you're in a place where you're not core to the business, you're viewed as a cost center, you have a limited career path, and the main people at the company probably have you lumped in with HR and Accounting.
But I really, really, really doubt you're going to find that same sense of alienation, underappreciation, etc. at a tech company.