Sure, it's always different this time for a CEO who needs to keep hopes up for investors. Sales is crashing with the deflation that is coming. And also overvaluations are followed by undervaluations when the interest rates increase.
The punchline is that basically every bubble that ever existed was characterized by new era thinking. Looking at it like a Bayesian, the presence of new era thinking is a high-confidence indicator that you're in a bubble.
So while it is fun to think every downturn is going to ruin the world and make fun of people who thinks it is different, it really is different. It does not mean all these companies will survive, but that is how capitalism works. Companies have to die to free up resources and capital for the next idea.
They got hired at ~100k/yr in the midwest to a company that didn't sell anything. This "bubble" is entirely different. It strikes me more as the vc bubble finally coming to the realization that not everything is worth investing in with rates as they will now be in the future.
Said every time.
Of course the details of the crashing waves are different, but the tide is the same every time.
Predictions about the future are hard.