This isn't a counter-point to the themes in the article at all. While starting a business from a legal and paperwork standpoint is quite easy, maintaining a business is still incredibly difficult and is not even remotely fathomable for the vast majority of white collar, working individuals and families, let alone even blue collar folks. Most businesses still fail, regardless of how easy it is to start one. Furthermore, making things to sell online from ones home simply isn't a panacea to working class America's economic woes and trivializes the true plight of the situation.