Yeah - VR is expensive right now. Maybe the price will drop a little - but this is one of the reasons why it will be niche for quite some time.
I totally agree with you that I don't think many people will watch the superbowl in VR...but!
What I predict (take with pinch of salt) is that as the Oculus and Vive are delivered there will be the common realization of some of the limitations and problems with VR (motion sickness, people who wear glasses etc) and the popularity will go down a little - but long term this type of thing just has so much potential I can only imagine it growing in the long term.
Something I notice in your comment is that you seem to be assuming that you can't have social experiences in VR, I see social in VR as one of its greatest strengths. You could see your buddies in VR as legendary warriors fighting demons. Or maybe some of your buddies are the demons. There's a huge market for that type of thing (or there will be).
AR like Google Glass (HoloLens, Magic Leap...) is also going to take off. Eventually AR and VR may converge. Want presence and to be fully immersed? Switch to VR mode.