They do, and at the end of the press release it says that Brown has begun an observing campaign to find the planet. Unfortunately detecting these very distant objects is very difficult. The light we see from them is reflected light from the Sun, so their apparent brightness goes as 1/r^4, not 1/r^2 like most objects. And because they are so close, there is a strong parallax from the motion of the Earth. THe consequence from this is that the object will actually drift across the image as you are taking it, smearing it out. In order to detect it you either have to take very short images so that it doesn't move too much (in which case you don't get very much light), or have some idea as to the direction of the smear so that you can correct for it. Either way it's a very hard observation to make! Fortunately if this planet is as big as they claim it to be it should be relatively easy to detect compared to Sedna and the other Kuiper Belt objects.