Am I the only one who thinks that the whitespace heavy and well designed NYT modern site is better? Good line height, good type choice, very good readability.
As opposed to times new roman at 1.0 line height, is that really the pinnacle of readability? Eight grade book report format?
The fixed headers are very annoying on small laptops, where vertical screen space is already limited. It makes no sense to stuff the main navigation menu into a hamburger bar on the FRONT PAGE of a newspaper web site so that a tiny amount of white space may be added to the sides.
A navigation bar shouldn't scroll down the screen with me and steal screen space when I'm reading an article. I would rather hit the back button, change tabs, or scroll to the top and click on a different section when I'm done reading an article. And the layout is just ugly when Javascript is turned off because there is no spacing between the full size images and the body text.
I once saw a scene in a movie from the 1990's where the character used the NYT website to look up an article. My reaction: jealousy.
Right now, if I see a website winding up; I hit that X with the speed of a mouse hitting the stimulant lever. I don't think I'm alone.
Similarly, sites that sell products don't care how many users they have, they care how many users buy. And they optimize accordingly.