What you're actually saying is that you want some outcome other than what the market, which absolutely is a naturally occurring phenomenon despite your beliefs, has produced. And, like everyone else who wants to force their own outcomes, you propose to do so based on a view of morality that you want imposed on everyone else.
The market is the result of a multitude of people making their own independent judgements and decisions about the value and desirability of goods and services. That's it. Anything that interferes with it to produce specific outcomes isn't "shaping", "influencing", or even "interfering" in the market. It's an attempt to replace the market, and thus the right of other people to act on their own judgement, with something else.
Whatever that something else is, it's not a civilized society.