Ben Huh: "The worst candidates focus on money the most"
techflash.com
techflash.com
He talks about the candidates who complain about the pay, but he neglects the fact that anyone with a decent head on his shoulders would simply laugh at the job listing and move on. He never even hears from the best candidates. It's simply irrational for someone even moderately skilled to settle for that kind of pay.
If you were talking about $60k vs $90k, I would say the people you want are the ones who don't care about the money. But if you expect a highly educated and motivated person to be happy making minimum wage, you've got serious issues.
So, seeing that he specifically wants 'entry-level', he's probably looking for some young recent college grad with no long-term commitments. Having considered all that, if I were a recent college grad I'd probably be scared away by the prospect of just dealing with self-employment taxes, which at $8.55/hr, this job would totally not be worth the extra effort required.