Like an old disco, no matter how many times you remodel the dance floor people already found the hippest place around the corner.
And they're not coming back...
Like an old disco, no matter how many times you remodel the dance floor people already found the hippest place around the corner.
And they're not coming back...
A website, unlike a disco, can make tons of money off the unwashed masses. In fact, Digg can probably make more off the masses who remain than the "hip" crowd who founded/left the site.
The problem with Digg is its a social spot and subject to the same dynamics as clubs. Going mainstream isn't a problem. It's what they do afterward that is. Not to worry, just like in real life, the owners will make bank, leave/sell the old spot to naive buyers who think it'll be a good buy. They will then start something new. This happens all the time with entrepreneurs in similar industries like clubs and restaurants.