As opposed to investing in more R&D? Or, perhaps acquiring start ups with exciting new products or technologies?
As opposed to investing in more R&D? Or, perhaps acquiring start ups with exciting new products or technologies?
When you have $200 billion dollars lying around and your business is dramatically undervalued, it would be practically criminal not to buy some of it back, to save on dividend payments if for no other reason.
Who's to say Apple is undervalued? It's one of the most widely held companies and they have been so for several years. Tim Cook doesn't know what's going to happen in China. Their US sales were down in Q4 2015 and they are forecasting global sales to be down in Q1 2016. They may have been spending billions buying back shares at an all time high.
People value what Apple offers. A global depression could hurt the company badly. Anything short of that should allow them to keep making money. A bad Apple quarter is still lots and lots of money.
It's not that hard, their largest growth market (by far) is a huge question mark. It's tough to rely on a single product that is expected to be replaced every year. There will be a ton of pressure on the iPhone 7.
It was reported that the average selling price of iPhones was up by $3 and would have been up by $80 if it weren't for currency fluctuations.
You must know something that millions of other sophisticated people don't.
Relying on the stock price as a valid indicator of the value of a company is a fool's errand, regardless of the "sophisticated people" trading it.
I really wish someone enlighten me why, why spend 183 billion on share buyback and dividends when it has nearly no use for the stock price, and no real use for the company long term etc.
GE, for example, has been busy making itself smaller over the past couple of years. Google split itself up to become more focused and Sony just announced the creation of a separate PlayStation division.