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Right? Complete lack of empathy in this 'article'.

On the corporate side, these two products may not want to be associated with this "market". Wearable biosensors are already creeping towards surveillance and vendors won't want to further spook citizens.

There is a better than even chance that the GPS tracking device in their pocket was manufactured by or gets service from a company that works directly and openly with the government on matters of intelligence.

You think companies really care about the perception, when people don't?

They manifestly do, they want control over that perception. It's just that they believe they can still control that through marketing.

Exactly

It's so out of touch it's probably going to be featured in the next edition of TEDx

Also, do they expect people to be on Oculus 24/7?

What, you mean the The Matrix wasn't a documentary?! Or are you saying something even crazier, such as these products not being intended as a replacement for all of life?

/s

That kind of comment is not appreciated here. If you have some knowledge about this topic that the author doesn't have, HN strongly encourage you to write it down, rather than attack the author.