I drove for a taxi company in Arizona for a few years.It was a lot of fun, at the beginning. The company I drove for built its reputation/brand over 25+ years, and incorporated the latest technology as it became available. The arrival of the "super-duper-not-a-taxi-apps" ruined the economics of the business for the companies that were complying with Arizona's free-market approach to taxi regulation. The companies are adapting, but it's hard to compete with well-funded venture capitalists.
People who have a sense of self-preservation should not use the services of predatory not-transportation companies. There are times when people really, really need a ride, and the smartphone app won't be able to send somebody to pick you up. (It's more than running out of battery power while at the bar - those people were whiners.)