"Our job, when designing features and interfaces, is to make them powerful, usable, and understandable. Not to cater to those people too lazy to think. Our job is to make things intuitive. But intuition still requires an individual to want to understand something. It requires an attempt to understand. It requires thought, even subconsciously. We have little power over people’s desire to succeed. We can only provide the tools to do so. So teach people, don’t criticize them."