Why would the Mozilla project point Firefox's search at Bing?
Why would Apple?
Why would Apple?
Also, Apple might be strategically happier working with Microsoft than Google right now.
Mozilla makes $50 - 80 million a YEAR from their search referrals.
But in context, MSFT has tens-of-billions in CASH sitting around, and is trying to win the internet space.
If they did a 1.5x revenue payout vs google (keeping in mind that's not all cash lay out, they net gains from use of their search engine) and dropped a billion in 5 years I would vote for that as a shareholder.