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> If you want to beat it, brand it. Obamacare, The Surge, War on Terror.

The Surge and the War On Terror were branded by their supporters. Obamacare was branded that way by those trying to defeat it, but it hasn't worked. So, not sure your examples illustrate your point.

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I shall be sure to quote more pertinent examples in future.

>The receptivity of the great masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these in slogans until the last member of the public understands what you want him to understand by your slogan. As soon as you sacrifice this slogan and try to be many-sided, the effect will piddle away, for the crowd can neither digest nor retain the material offered. In this way the result is weakened and in the end entirely cancelled out.

The subtitled versions of his speeches certainly shed new light on the guy. You realize how powerful (and potentially dangerous) charisma can be.

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