Why simple is better: people need to know what they are buying

The author makes some very strong points...well worth a read...two caught my attention:

1} A solid performing "pared down" product is often more easily adopted by new consumers...simple intuitive use hastens understanding and speeds fluency...additional features can be added later, slowly... (e.g., Burban is pared down, becomes Instagram; Google focuses on becoming the most reliable search engine, it's pared down UI is simple and intuitive.)

2} Don't worry about pleasing everybody...app "home runs" are rare...work on pleasing a smaller niche crowd, establish a following by delivering a quality product...scaling comes later if you're lucky...

His advice on dating profiles is worth a read, but I won't spoil it by commenting...