> I wonder how many page views it takes for Wired to earn $1.

When I read the price, I immediately wondered "what are they doing to my computer with those ads that they're making $52 a year when I read maybe four stories a year?"

Companies trying to sell subscriptions have never understood how to set prices. One thing they're not taking into consideration is that you're a lot more likely to click on an article if it costs you nothing but time. For many readers, even $1 a year isn't a good value.