Why would Wired care about people that use ad blockers and never visit their site again? They're really no value to Wired so why expend resources on them? I have no problem adding Wired.com to my whitelist because I enjoy their articles.

>I don't see this ending well for any party involved.

I would get used to this. Ad blockers are relatively easy to defeat and if that 20% figure starts getting higher we'll start to see more and more sites employ these countermeasures.