"At this point, it’s pretty clear that ad blocking is a big deal. A recent study suggesting the advertising industry is set to lose over $22 billion in 2015 alone as a result of ad blockers is setting off alarm bells. That is a LOT of money."
This line of thinking makes me livid. They aren't losing money if they never were entitled to it in the first place. Get used to seeing my adblock, and if you or anyone else is interested in getting any money from me, then your only hope is to focus your efforts on coming up with an awesome product.