It's basically the app they'd use for their official university app. News, maps, local attractions, events, degrees, and lots of information about the university itself.
Hrm. I really don't know! Perhaps it's best to maybe call in to the department who runs the campus web site and even just petition for them to hire you to do the development? Maybe you could get in - prove the app works - sell some advertising for the local campus businesses, then roll-out / license on your own to other campuses?