Not OP, but perhaps he means a publically prolific persona who is immediately identifiable with the company. Someone akin to Evan Spiegal and Snapchat, Jack Dorsey and Square/Twitter, etc.

I'm not inclined to agree, but I'm just trying to elaborate.

Also not OP, but perhaps (s)he's looking for something like Clippy to put a face on the digital assistant?

I have first hand experience on how awesome the support team is and salute them for the great work they no doubt do every day.

I don't mean to offend in any way it was more of a general feeling I got when using the service and having known Zapier for a while now.

Since the dawn of business time humans have done business with other humans and even in the digital age I don't think that has changed.

To see a friendly face on the homepage that has worked hard to get the business to where it is. Who I know is working hard to look after my data and make sure it gets from A to B.

Again just a gut feeling I had when I saw the homepage. Apologies for the 180 of the questions you had been expecting! Keep up the awesome work dude :)