A radical plan to destroy time zones
washingtonpost.com
washingtonpost.com
And at least the French came up with new names when they were doing things differently. The headaches that come from relabeling the calendar -- to one that looks confusingly the same, except that "January 1" has a different meaning than it used to -- would probably cause a century of bugs and confusion.
"You advocate a ________ approach to calendar reform" http://qntm.org/calendar
"So you want to abolish time zones" http://qntm.org/abolish
Its surprising how quickly you get a grasp of the units, made me realise all our time stuff is just arbitrary convention.
See also Swatch internet time :)
Online gaming is a good use for it.
MS should buy it off Swatch and put it in minecraft.
Calendars, timezones, unit measures, currencies are self inflicted pain.
But I think you underestimate how adaptable humans are. You would get used to midday being 18:00h very fast.