At this point, there should be a name for "No True Scotsman" applied to creativity. I have a tough time seeing the comparison between someone reporting what actually went on to someone creating wholly new things. I actually don't want creativity in my journalists or historians. I want ethics and fact checking.
On the other hand, I am very little impressed by the quality of what passes for journalism and am pretty confident that a computer could write much of what I see with better fact checking. Very much like CASE tools of old were used to write programs. At least a robot might be programmed with the courtesy to quote the whole thought and not make cuts that can be attacked or change the meaning.
As to the narrative, too many journalists write their articles as if they were pundits defending their beliefs and "trying to change the world". It is great to be engaging and write something that interests people, but leave the punditry for the political campaigns.