For instance, SMS only really took off with the Obama campaign, while the rest of the world became addicted to it years ago.
Anyone happen to have stats to support that, I find it very hard to believe based on (admittedly anecdotal) evidence.
Anyone happen to have stats to support that, I find it very hard to believe based on (admittedly anecdotal) evidence.
Key reasons: receiving an SMS is free (I believe this to be true of most countries except the US).
Sending SMS as well as making calls is much much cheaper.
SMS are usually delivered the moment they are sent.