You missed this equally sparkling gem (emphasis mine):

"The most obvious revenue stream could come from ‘ad words’, where a Giphy search could turn up sponsored content based on what the user was looking for. If it worked for Google, there’s no reason why it wouldn’t work for Giphy, and founder and CEO Alex Chung hinted on the phone that this would likely be the main source of revenue for Giphy when it decides to flip the switch."