At least clickbait spam content has the class to let you off the hook after 5 seconds.
You click on an article about MH370 or the Paris attacks or something, and the fourth paragraph is "Jean-Denis lives in a quiet suburb of Orlean with his two children and their dog, a basset hound golden retriever mix named Harmonie." Good god! It's the slow, lingering death by a thousand cuts.
"But Jean-Denis didn't always live a comfortable life in the suburbs. The first seven years of his life he grew up with his grandparents in Transylvania. The potato crop wasn't always good, and the long winters taught him about patience. A trait he's been needing in the search for the MH370."
Once I discover it's in fact a long-form article, I will space bar-skim to see if there is any merit, and stop reading in 99% of cases.
Actually, one question I used to like to ask people: "In bookshops, what qualifies a book to move from 'fiction' to 'literature'?" (yes, you can get poetry and whatnot in the literature section, but it's primarily fiction-based)
literature ⊃ literary fiction
There's plenty of literature that is not fiction.