About two weeks ago, I found myself in Manhattan, needing to get to a specific airport hotel near jfk for a 7am flight. I'd never used Uber before, so I downloaded the app - I knew nothing about the rebranding (which had happened at the time) but I found myself with a somewhat bewildering array of options - uber, uberx, uber black, uber pool, something else. Multiplied by choosing the type of vehicle?

I had no idea what I should choose and I was in no mood to track down what to the designers and implementors meant by the various choices in the matrix.

(Took the subway to something close, got out, got in a cab and got there for $20 total)

I wish there had been a more scripted experience: where are you going? What's your timeframe? Do you have luggage or need to impress someone? Do you mind acting as a carpool dummy? Do you want conversation or quiet?

Then pick from your array of checkboxes for me.