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Woolworths and Coles have been competing on this in Australia for some time now.

You shop online in the same categories as the shelves in a real store, then arrange a 3-4 hour delivery window.

So much better than going into the store, plus they do stuff like 'you bought this last time'

In the UK this is common too, all of the larger supermarkets such as Tesco, Sainsbury, and Waitrose do online delivery.

As you say they remember what you bought in the past, and our delivery slots can be booked for 60 minute windows.

Generally there's a flat-fee of £5 for a delivery, which is pretty good compared to having to having to do the job yourself.