It's easy to mistake causation with regard to Apple's decisions. Did 64-bit became popular because it was better ? Or did 64-bit became popular because Apple chose it and it became a marketing term ?

>> be the first to bet on powerful GPUs

Sure they are the first to bet on expensive stuff - they have the most margin and sales, a more profitable ecosystem - so it's easier to justify the risk of more complex coding(by an app developer), etc.

>> I hear they have been designing their own GPU for many years now

From what i hear, they use the best of Imagination , while locking it out of the industry. But i would be happy to learn otherwise.

And i'm not saying Apple didn't create an impressive chip, but creating impressive chips is much easier than sustaining a good business for them.

Also ,the real power of the chip is for marketing - one critical tool in building luxury brands is a story about unique creation ,creating stuff that nobody else can do ,etc. So that's a very valuable story.