I'm sure the dealers are excited as hell about this (and non-software-updatable-over-the-air cars in general)
Yes they did, they sent letters out and and they extended the warranty on the transmission. Twice.
http://www.mcall.com/news/local/watchdog/mc-ford-fiesta-tran...
"Ford has acknowledged the potential for transmission problems in letters to owners and dealers. It has extended the warranty but has not recalled the vehicle."