Not to mention embedded advertising.

Kevin Spacey on House of Cards: "is that a PS Vita you have there?"

Anything from Hollywood: "Apple, Apple, Apple, Apple, Apple, Apple, Apple, Apple, Apple, Apple, Apple, Apple, Apple, Apple, Apple, look it's an Apple. Apple."

Aggregator: "New Java framework Zaxybar; The true cost of OOP abstraction; Link'dOut is hiring engineers; How ride-sharing is reshaping cities; Weekly Dealmaster; The myth of the 10000x programmer"

Future news article: "Hundreds evacuated the area after the hurricane ravaged the eastern parts of $city. Thankfully, many had followed city officials' advice to stock up on Dasani water bottles and flashlights powered by Duracell long-lasting batteries, so the harm of no access to fresh water and power was greatly minimized. The local damage to crops was... (article continues)"

This is not a war I want to keep escalating.