The Vioxx Story
aaronsw.com
aaronsw.com
As far as loathing big pharma, they're really the only ones who can play the game because the stringency requirements are so insanely high. Genuinely novel discoveries might come out of universities, and small start-ups might get the prototyps developed, but it's rare for them to survive on their own. They usually end up selling to one of the big companies.
From 30,000 feet, the pharma industry looks a lot like the IT industry.
EDIT: okay, it's only part of it.
The problem is EVERYONE is doing it. Always. The share holders practically demand it. Also, I think it goes without saying that the original post overly simplifies things a bit. If the pharm industry cooked the books to come up with substantiating evidence that looked highly convincing, it doesn't surprise me that stuff like this slipped by.
Previously: Climategate, Madoff, Enron, Sports doping, and so on and so forth basically throughout the entirety of humanity's recorded history.