I didn't get that either. What would a "proper" business network look like? Everyone connects with other companies' presences through their own company's presence?

Similarly, the advice offered by the article was vague pablum. One example:

>The company needs to simplify its number of revenue streams and make sure that they work in concert with its user engagement and growth strategy, rather than in conflict.

Sure. How? Kind of like saying "the company needs to increase revenue by making more money".