that's the endgame of government surveillance requests: it's increasingly in a company's best interest to have the best security possible so they can't be compelled to hack their own devices.
For many customers of hardware and software trust is what is being sold.
As trust is eroded 'good enough' is no longer good enough. The only way to continue to be trusted is to be more secure, and as the grandparent points out the endgame there is that the encryption puts the software and hardware beyond the reach of the company that produced it.
You don't compromise there, it's against your customer base and your product positioning, and furthermore it dilutes your brand.