Mixergy interview video analytics | Hacker News Reader

Mixergy interview video analytics

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This is actually a topic I'd love to hear more about. What are folks using for metrics on their video content?

I'm glad to hear that. I'm collecting tons of data. I didn't think anyone else cared as much. I'll show more of it.

I wish I could give you my username and password without compromising my account.

Awesome, I'll look forward to that.

One thing I've been thinking about is how to reliably compute metrics around video when you publish in many different places (e.g. iTunes, your site, embeds, etc.). Any insight you've got on that would be invaluable.

Wistia looks great, but the pricing seems too expensive. $39/mo for 400 views (of 5 minutes or less), $79/mo for 1200, $179/mo for 3,600. That's a lot when I can host videos for free on Youtube or Vimeo.

That being said, I'd love to use it on my site to assess the effectiveness of introduction and tutorial videos = )

I think Chris, the co-founder, has this in mind for people who want to use short videos to sell.

I wonder why he doesn't open it up to long content.

Andrew is definitely a special case when it comes to creating lots of engaging long form content.

That being said, we see many people adding their videos to youtube, vimeo, and hosting them with Wistia. YouTube is the worlds biggest video search engine so it's a no brainer. But if you're a business, the key is understanding who is watching your videos on your own site and how they're watching them.

We also see many other people doing much more than just hosting video. You can see many of the other sharing uses here: http://wistia.com/product/tour

However at that price 400 views at $40 is like 10 cents a view, thats probably your whole profit margin if your an ad based business.

That's true. If you look around you'll probably also notice that we don't provide a video ad engine. That's because our analytics provide quite a bit more value for applications that focus on tracking individual users and overall trends. Some good examples would be B2B applications, e-commerce, direct marketing, training, sales, etc.

That being said, we're always customer focused and will adopt to where people need us to go. You'll notice that as the volume of views goes up the price per play goes down. Given that you'd need a significant volume of anything to have an advertising play that makes good money the price-per-play should become more reasonable.

If you don't mind me asking, how did you come up with the pricepoint? How large is your typical customer?

It seems to me that you're target audience would be larger, publicly-traded companies, not cash-strapped startups. As an example of how frugal startups can be, Andy Liu parks his car in 2-hour parking and moves it throughout the day instead of paying for a monthly parking pass (from Mixergy interview).

Great question. We actually have customers across the board, from public companies to 2-person startups. I'd say the thing that makes them typical is understanding how individuals watch their videos is important.

In the case of 2-person startup this might mean sending out pitches to investors and learning who's interested based how much time they spend watching demos. At the other end of the spectrum, it could be anything from empowering sales reps to compliance training.

@Andrew Warner

It would be interesting to find out if the 25% are regular viewers or not. My suspicion would be they are not regulars.

Can you determine how many people click on the sponsor links to exit vs close the window.

Also, Do you have any stats for the videos without the advert at the start?

I sense a split test coming with ads at intervals rather than the beginning.

I don't think it is the ads causing the bouncing. I think it is simple Internet-induced ADHD, the same thing which contributes to bounces everywhere else. I see similar curves in time-on-page for anything I do -- even at my best articles segmented by users referred from a trusted recommendation (e.g. a blog they respect). That is without any advertising whatsoever on my pages.

Very interesting data. We don't have that much info on behavior on long interviews, thanks for sharing.

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