Surveillance is not the leading cause for adblock, it's because people don't like ads and a 1-click install to remove them is incredibly easy.
Advertising online will always have some sort of tracking because that is the benefit of advertising online - to know the real metrics of who has seen and clicked and engaged with an ad. If you're worried about real privacy issues, you should focus on Facebook/Google and government agencies.
The difference ? Adblock plus can be extended to block trackers by adding block lists to the default, while ublock origin has those lists activated by default. Then adblock plus let through some ads they whitelist for money and supposedly good behavior, ublock origin has no such policy for the reason that ublock is the work of an individual who wants a better online experience while adblock plus is now the product of a commercial company.
In my case at least, "surveillance" doesn't factor into it. If I were to see ads, I'd actually prefer they be targeted to my interests.
Right now (and without ad blockers): Go to homedepot.com, search for toilets, and view one toilet product page. This marks your interest. facebook.com will show you ads for toilets for the next month.
https://www.google.com/settings/u/0/ads/authenticated
https://www.google.com/settings/u/0/ads/anonymous
Others can be found with a simple Google search.