This speaks to part of the problem - the undue weight that non-scientists place on expert opinion. Trained scientists see appeal to authority arguments for what they are: bullshit.
I see this most frequently in areas for which few controlled studies are available to light the way. Human nutrition and toxicology come to mind. Oddly enough, these are the areas that are most likely to be of interest to non-scientists, setting up a vicious cycle of guru-ism complete with economic incentive to continue spouting nonsense.