Five or ten years down the line, when the legs aren't falling off because you purchased a decent quality item, are you really going to care that it took two extra weeks to deliver? And how often are you even ordering furniture?
What an odd product category to use for that example.
The ones that I know don't want to scale because then they would not be making furniture, they would be running a business.
Interestingly, a furniture 'startup' is frequently a vehicle for one person to make a living doing what they love. Often after years of working as a professional in another field making money for the family, building a nest egg, tooling up, honing their skills and trying to develop a reputation and market.
The fallout from the last decade has been, an inability to discern quality, often using price as the yardstick, and a voracious impatience.
I make physical goods though, so your mileage may vary.
Sometimes anyways. Some people need to be beaten up by their bad decisions many times before the lesson really sticks.
Maybe we'll enter an age of quality soon.