Of course, the game of pool has always had a history of gambling; the fact that we even call it pool is a reference to the betting pool. Still, even when I play a set for money I won't cheat because it makes me feel dirty. I guess I just can't reconcile the fact that when I win without cheating, I feel great as though I accomplished something (although obviously it's just a game). When I win by luck I don't get the same satisfaction as when I win by perfectly executing whatever plan I was trying to accomplish.
I guess I'll just never understand the hustler's mindset; I'll never be a conman.
As an aside, I think it's amusing that the term "hustle" means "do whatever it takes to get by", or just "give it all you've got" when it's meant, roughly, "undersell your actual skill level to fleece someone out of their money" for many decades in the pool world.