There is no depth. There is nothing to analyse. "He thought about what his users wanted, and put very little on his site that wasn't useful to them." That's it.
http://www.splicetoday.com/politics-and-media/five-key-reaso...
The piece you're critiquing is a WSJ editorial, written for a generalist audience. Wyman may be the only media critic out there pushing the argument that it's not just the business model but the technical design of newspaper sites that's holding them back. It's hard to say there's nothing to his argument.