If advertising magically disappeared tomorrow, someone would solve micro payments within a week, and we'd all have jobs again.
People don't pay for low-quality content, and don't pay when a free _and simpler_ alternative is available.
https://www.asc.upenn.edu/news-events/publications/tradeoff-...
Of course, there is also the possibility that the actual market value of a lot off "content" is zero. In those cases, deriving your revenue from advertising distorts the market.
Also, I can make a study and get whatever results I wish. Talk about fallacies.
My challenge stands. Go ahead, start a search engine and charge people to use it.
I don't think it is a fair way to argue at all when someone links to an actual study, and you assert that all studies are worthless?
Plot twist: the study is not actually on topic.
Generally people want to get the best value for their money - free things are the positive extreme of good value for money... and whilst people will pay more for something that is better than the free version, this is often a very small proportion of those who will use a free version. at least based on my real world experiences from working on apps that have both free and paid versions...
away from the extreme this logic is obviously faulty though. i've seen many cases where /raising/ a price increases the volume sold... which completely baffles me.