You watch the big bang theory and they play an ad during the commercial break for colgate. Did you get sold something without your consent? It's literally the exact same thing.
When you browse the web or when you watch TV, it's inherent to the media that you will see ads and that ads subsidize that content. Admitting to anything else but that inherent truth is (to me) just technicalities and/or pointless pedantry. Unless it's your first time on the 'net, you understand ads subsidize the content you see. Pretending like it's some injustice is almost laughable. It's like you're saying commercials on TV are taking advantage of you every time they cut to a commercial break.