Well, in this case he replaced the designer's vision with Arial(!) because "Fonts all look the same below H3". Without ever talking to that designer.

I'm sure a collaborative effort would have resulted in simply removing the 10 unused font variants and leaving the two that are used. That would save 416kb of those 500kb without being tasteless.

This is a good ressource on what designers think of his choices of Arial and Helvetica: http://practicaltypography.com/helvetica-and-arial-alternati.... Quote: "I try to keep the lit­mus tests to a min­i­mum, but this must be one: you can­not cre­ate good ty­pog­ra­phy with Arial."