We changed the title from "How everything on the Internet is a publicity campaign for some company", which broke the HN guidelines. Submitters: when posting here, please use the original title except when it is misleading or linkbait.
Hmmmm ... I suppose you could look at all of life this way: After all, aren't all relationships in competition for your time?
This article has some common sense rules about publicity, but has a crummy headline.
Agreed on the title being bad. "The Advanced Guide to Online Publicity Campaigns" is far better. Maybe it's an unintentional lesson in click-bait headline writing...