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I don't think anyone is going to be cured of buzzworditis by being forced to read Godin and Anderson.

Can I interest you in my biz, which is a freemium play on a purple cow concept? We just need enough money to get through The Dip.

That is true. Also any specialized profession is going to have jargon just because it makes it easier to discuss things.

It's obvious stuff, no doubt- but it's stuff we all seem to forget.