According to that article, you take care of sorting & processing of the produce. Doesn't it take a lot of investment to start something like that? Seems you would need a big hygienic facility for this. And the logistics of moving the produce from remote villages to your facility and then from there to the buyer..doesn't that take a fleet of trucks? And finally, how exactly are you different from the existing middlemen? I don't quite get the advantage of a custom built platform when you still have to act as the middleman between the seller and the buyer. In the most extreme case, couldn't you just do it through Whatsapp?